Summer Courses | Rutgers University

385 Marketing Research

Marketing Research (29:630:385:BQ:00404)
Class Dates: 5/31 - 7/7
Class Times: Meeting Time By Arrangement
Instructor: Toncre
Location: Canvas
Format: Online
Credits: 3

Basic techniques of research in marketing, including problem definition, research design, questionnaire construction, sampling, data collection and analysis, and report preparation. Emphasizes the use of analytical techniques in the design and conduct of marketing research.

Writing intensive.

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