Summer Courses | Rutgers University

301 Introduction to Marketing

Introduction to Marketing (29:630:301:BQ:00416)
Class Dates: 5/26 - 7/2
Class Times: MW, 6:00pm - 9:45pm
Instructor: Staff
Location: Canvas
Format: Remote - Synchronous
Credits: 3

Overview of marketing: the process of creating goods and services in response to consumer wants and needs. Study of the marketing function in organizations. Analysis of the marketing functions of price, promotion, place, and product.

Writing intensive.

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