Summer Courses | Rutgers University

301 Introduction to Marketing

Introduction to Marketing (29:630:301:BQ:00416)
Class Dates: 5/26 - 7/2
Class Times: Meeting Time By Arrangement
Instructor: Staff
Format: Remote
Credits: 3
COURSE DESCRIPTION:

Overview of marketing: the process of creating goods and services in response to consumer wants and needs. Study of the marketing function in organizations. Analysis of the marketing functions of price, promotion, place, and product.

Writing intensive.

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