Summer Courses | Rutgers University

374 Consumer Behavior

Consumer Behavior (29:630:374:H7:02528)
Class Dates: 7/11-8/17
Class Times: TTh, 6:00pm - 9:45pm
Instructor: Quevedo
Location: 1 Washington Park - 528
Format: In Person
Credits: 3

Explores the roots of buyer behavior from a managerial perspective, drawing on the disciplines of psychology, sociology, and anthropology. Topics include perception, learning, communication, cognition, memory, motivation, and attitudes of consumers.

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