Summer Courses | Rutgers University

374 Consumer Behavior

Consumer Behavior (29:630:374:H6:04002)
Class Dates: 7/6 - 8/12
Instructor: Aksu
Format: Remote
Credits: 3

Explores the roots of buyer behavior from a managerial perspective, drawing on the disciplines of psychology, sociology, and anthropology. Topics include perception, learning, communication, cognition, memory, motivation, and attitudes of consumers.

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