Summer Courses | Rutgers University

374 Consumer Behavior

Consumer Behavior (29:630:374:H6:05426)
Class Dates: 7/8 - 8/14
Class Times: TTh, 6:00pm - 9:45pm
Instructor: Aksu
Location: 1 Washington Park - Room 528
Format: On Campus
Credits: 3
COURSE DESCRIPTION:

Explores the roots of buyer behavior from a managerial perspective, drawing on the disciplines of psychology, sociology, and anthropology. Topics include perception, learning, communication, cognition, memory, motivation, and attitudes of consumers.

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