Marketing

Engelhard Hall, 1st floor
Phone: 973-353-5169
Fax: 973-353-1345
http://business.rutgers.edu

FOR BUSINESS WRITING COURSES SEE: ENGLISH-COMPOSITION & WRITING, ARTS & SCIENCES UNDERGRADUATE COURSES

INTRODUCTION TO MARKETING (3 cr.)
29:630:301:BQ:81043
DAY: 5/27-7/3
TTh 1:00-4:30
POLLACK      CONKLIN 346

Writing Intensive.

29:630:301:HQ:81473
EVE: 7/7-8/13
MW 6:00-9:30
ISKOVITZ      SMITH 246

Writing Intensive.

Overview of marketing: the process of creating goods and services in response to consumer wants and needs. Study of the marketing function in organizations. Analysis of the marketing functions of price, promotion, place, and product.

MARKETING RESEARCH (3 cr.)
29:630:385:BQ:81277
EVE: 5/27-7/3
MW 6:00-9:45
GIORDANO    HILL 103

Writing Intensive.

MARKETING STRATEGY (3 cr.)
29:630:452:HQ:81278
EVE: 7/7-8/13
TTh 6:00-9:45
BECKER         ENGELHARD 201

Writing Intensive.

Analysis of the planning, organization, and control of the marketing function in an organization; evolution of policies on pricing, selecting a channel of distribution, branding, product planning, and related activities. Case methods used.

MARKETING INTERNSHIP (BA cr.)
29:630:490:TQ:80927
5/27-8/13
MEETING TIME BY ARRANGEMENT
LYDON

By permission only.

Writing Intensive.